Aardvark

Aardvark is a website that I created to serve as a platform for women to share their knowledge and understanding of life and as a community for women to support and learn from each other. 
My Role
Logo Design, website design, brand identity design

Overview

Competitive Analysis
started researching websites that have similar offerings as Aardvark in order to find a unique way to differentiate Aardvark by allowing women to not only read articles related to living, health, culture, career, and style but also write their own articles.

Design

Visual Directions
I created 2 different visual directions for Aardvark, each offers a different look and feel of the brand. I went with direction 2 for the website because I think this version conveys the concept of Aardvark better.
Low-Fi Wireframes
I designed responsive wireframes for desktop, tablet, and mobile size screens.
High-Fi Wireframes

© 2020 by Queena Wang.