Ahalife Brand Portal

The Ahalife brand portal is a platform that allows sellers to create the storefront, manage orders, update inventory etc.

I redesigned the brand portal in order to enhance the user experience and increase seller engagement.

The prototype is made with InVision, you can click on below link to interact with the prototype:
https://projects.invisionapp.com/share/NPQX7RYTZ2G#/screens/287502006
Competitive Analysis
After writing out the research plan, I started doing competitive analysis, studied how other platforms tackle the problems we are facing. By putting together an excel sheet scoring different platforms based on standards from Heuristic analysis and usability standards, a Google doc with examples of how different platforms solve the same usability problems.
 
User Interview
I conducted internal interviews with the team that interacts with sellers on a daily basis in order to frame the problem, understanding the sellers' profile, how familiar are they with technology and what the challenges are that they are facing.

After speaking with the team members, I had a basic understanding of the sellers. With the help of the team, I reached out to sellers who are representatives of the typical sellers we are working with, I designed interview questions, conducted the interviews over the phone and analyzed my research finding using affinity diagram.
 
Personas
After the affinity diagram, I begin to see patterns of user behavior, also by interviewing the sellers I now know better about their goals and frustrations. So I created personas to help me frame the problems and be specific with the kind of sellers I am designing for, I set Carla as primary persona because she is representative of the typical sellers who use the brand portal.
 
I set Howard as secondary persona because he is representative of the sellers who have higher levels of technical skills and are willing to improve the performance of their store with the help of analytics tool and the efficiency of use through technical integrations on the brand portal.​
User Scenario
Because uploading product is something that sellers struggle with currently, we wished to streamline this process for the sellers. I then put myself in Carla's shoes and used user scenario to help me think of possible steps she takes to upload a product.
 
Ideation
Because we currently have a bulk product update feature which I heard good feedback from sellers, we think we can add a bulk product upload feature to help speed up the product upload process especially for when sellers first building their stores.
 
Hi-fi Wireframes
After Ideating design solutions for different features and figuring out the possible layouts on paper, I then turned my designs into Hi-fi wireframes using Sketch. 
Product Upload
Dashboard
Storefront
Reflection

I think working on the Brand Portal project at Ahalife is definitely a learning process for me. Over the course of the projects, I learned how to work efficiently with different stakeholders and make sure everyone is on the same page. In the end, I think I have delivered a design that everyone is happy with, within the timeframe I had.

© 2020 by Queena Wang.